Ideology
Marxist concept of ideas that justify and reproduce social relations. Ideology presents particular interests as universal. False consciousness mistakes ideological representation for reality. Dominant ideology serves ruling class while appearing neutral. Ideology operates unconsciously—fish don't see water. Althusser's ideological state apparatuses (school, church, media) reproduce ideology. Zizek emphasizes ideology in cynical reason—we know but act as if we don't. Ideology critique reveals hidden power. Question: is all thought ideological or can we achieve objectivity?
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